This collaborative board allows students to add sticky notes, use drawing instruments, and add pictures to the space. Alternatively, you can set up a network aimed at bloggers, site owners and other online businesses that want to find sponsors or advertisers and vice versa. Hire a marketing research agency to conduct phone surveys about your business concept. Help the marketing research agency create a questionnaire about the new business concept. Plan on surveying at least 300 customers and target consumers to get a more reliable sample for evaluation purposes.
Conduct your focus groups in a focus group facility, the ones with one-way mirrors for viewing customers anonymously. Have the moderator introduce your new business concept to the group. Provide samples of your business concept if feasible. Get some initial feedback from customers and non-customer consumers. Ask the consumers how they rate the taste of the meal, if you are testing a food product. Ask consumers how much they would pay for such a meal, product or service. Find out how many people would ultimately purchase a new product or service, for example, based on the presented business concept.
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