Total Business Concepts

Business ConceptsNikki is a veteran educator, librarian, Instructional Technology Facilitator and ISTE Librarians Community President Elect. In business, talent development, operations, product development, etc are usually internal functions. When large businesses move to shift the way they work, the best ones build or adjust their infrastructure to support the changes and ensure they are enduring. For example, when business wants to create a culture of transparency, they might create open desk space instead of closed of cubicles, create a company message board for open communication, and add training about the skill of giving feedback to their onboarding process. Essentially, they adjust existing systems that hinder transparency and invest in new systems that encourage it.

Be a part of Man Kawasaki (author, The Art of Social Media), Mari Smith (co-writer, Fb Advertising: An Hour a Day), Chris Brogan (co-author, The Affect Equation), Jay Baer (creator, Youtility), Ann Handley (author, Everyone Writes), Michael Stelzner (creator, Launch), Michael Hyatt (author, Platform), Laura Fitton (co-creator, Twitter for Dummies), Joe Pulizzi (creator, Epic Content Advertising), Mark Schaefer (author, Social Media Outlined), Cliff Ravenscraft, Nichole Kelly, Ted Rubin, Chalene Johnson, Darren Rowse, Joel Comm, Kim Garst, Martin Shervington, Marcus Sheridan, Gini Dietrich, Pat Flynn, John Jantsch, Andrea Vahl and Brian Clark’”just to name only a few.

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The course deals with the development and management of biotechnology businesses, focusing on commercialising discoveries and inventions. The course consists of seminars based on practice and theory of the different stages of business development as well as a group-project. In the seminars students meet practitioners and researchers with a Swedish and international background. The practitioners present specific experiences from starting and running knowledge intensive young businesses or from the financial, legal, political or corporate strategy fields. The broad picture is given by researchers in sociology or business administration with an insight in academic discoveries, start-up companies, venture capital and business expansion.