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Market forces. Corporations are encouraged to use e-commerce in marketing and promotion to capture international markets, both big and small. The Internet is likewise used as a medium for enhanced customer service and support. It is a lot easier for companies to provide their target consumers with more detailed product and service information using the Internet.
B2C e-commerce reduces transactions costs (particularly search costs) by increasing consumer access to information and allowing consumers to find the most competitive price for a product or service. B2C e-commerce also reduces market entry barriers since the cost of putting up and maintaining a Web site is much cheaper than installing a brick-and-mortarâ€ structure for a firm. In the case of information goods, B2C e-commerce is even more attractive because it saves firms from factoring in the additional cost of a physical distribution network. Moreover, for countries with a growing and robust Internet population, delivering information goods becomes increasingly feasible.
Write your new concept down on paper. Outline all the ideas such as the markets you will serve, product features or services, and prices. Develop a proposed customer profile that includes the demographic groups you want to target. Plan to target men 35 to 64 years old, with incomes more than $50,000 per year, for example, for a new premium line of men’s business suits. Add your concept to your business plan.
Overall, that’s one of the huge benefits of thinking about The Bob Adams Top 10 Insanely Critical Business Conceptsâ€”it can help spur you and your team to do that deep thinking about basic aspects of your business that perhaps you didn’t go into deep enough before. Cloetta, founded in 1862, is a leading confectionery company in the Nordic region and The Netherlands. Cloetta is manufacturing and marketing confectionery, chocolate products, nuts, pastilles, chewing gum and pick & mix concepts. In total, Cloetta products are sold in more than 50 markets worldwide.