By | August 11, 2019

At any time after I meet new of us and tell them the determine of my blog, they say, oh, it’s best to journey slightly quite a bit.” Which I suppose I do travel more than many people, however that is not the point. In business, startups grapple with similar challenges that collective impact initiatives may face. For instance, startups often fall into the trap of building a flashy new product or service that no one wants. Then they fight an uphill battle trying to persuade customers to buy their product after heavy investment has already been sunk into the business. Much of the need for persuasive marketing could have been alleviated if customers were part of the design process early on. Too often, collective impact initiatives find themselves in a similar predicament: they try to persuade communities to buy into decisions made and priorities set without their input. Instead, collective impact initiatives can learn to let the customer” articulate their needs and then work with customers to address them.

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The idea of providing people with the platform of buying things at the single mouse click must have been akin to a fantasy back in the year 1994 when Jeff Bezos founded Amazon, a website that was originally meant to sell books. However, the company has grown into a behemoth, valued at $247.6 billion, and now retails almost anything you can think of and is a leader in the ever growing industry. As far as the novelty of the idea was concerned, it was smart, bold, and way ahead of its time. The number of online retailers increased at a breakneck pace following the success of Amazon, and an eMarketer report in 2014 pegged the total online retail sales at an astonishing $1.3 trillion (yes, Trillion with a capital ‘T’).

Each study period is focussed on a particular theme in which students work on projects for real clients and companies. These themes include disciplines such as Market Research, Creativity and Entrepreneurship, for example. DBC students can expect to work on a range of inspirational projects. These practical assignments provide students with the tools, insights and hands-on experience to manage a range of professional processes. Each project group is assigned a personal coach to both monitor the students’ development and to encourage critical reflection on the learning process.

Market forces. Corporations are encouraged to use e-commerce in marketing and promotion to capture international markets, both big and small. The Internet is likewise used as a medium for enhanced customer service and support. It is a lot easier for companies to provide their target consumers with more detailed product and service information using the Internet.