How To Write A Concept Statement

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Hire a focus group agency with an experienced moderator, or someone who will interview customers or consumers in group settings. Provide a printed version of your new business concept to the moderator. Allow the moderator to find target consumers for your focus group, or supply this individual with a current customer list. Plan on having the moderator talk to current and non-customer groups. Instruct the moderator to find two or three groups of eight to 10 individuals.