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Start-ups and project teams in large companies are often working on very preliminary business models. Monetization is becoming a new area of focus, especially for a lot of social media start-ups without clear revenue model. Drag and drop the 10 building blocks to brainstorm on different monetization strategies. The standardized building blocks allow for comparison and adoption of powerful innovations from well-known success stories like eBay to hidden gems like Timebridge.

Marketing is the commercial process that enables a company to promote and sell goods and services. Marketing specialists use the 4P acronym to summarize what a business must do to remain profitable. The acronym stands for product, price, promotion and place. Place, in this context, means distribution channels – such as supermarkets and retail stores.

Accounting is the process of managing the flow of money in and out of the company. Areas that come under the accounting group are accounts payable, accounts receivable, payroll, customer credit accounts, collections and tax accounting. Accounting reporting is responsible for annual tax filings, monitoring company costs and maintaining financial relationships with vendors and customers.

1Basic transactions include checks paid, teller deposits, ATM deposits, deposited items, and ACH items (electronic debits and credits not originated by customer, Santander Check Deposit Link batch deposits, Santander Check Deposit Link items processed, and Santander Check Deposit Link ACH converted transactions). Santander® Merchant Services (credit and debit card payment processing), Santander Payroll & HR Services, and ACH debit items are not included. For Basic Business Checking the number of basic transactions included in your account is up to 50, then the charge is $0.60 each per transaction per month.