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Assets: If you look you look at the format of a balance sheet , you will see the asset, liability, and equity accounts. Asset accounts usually start with the cash account and the marketable securities account. Then, inventory accounts receivable, and fixed assets such as land, buildings, and plant and equipment are listed. Those are tangible assets. You can actually touch them. Firms also have intangible assets such as customer goodwill.
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Allow the marketing research agency to conduct the surveys. Ask consumers how they rate various aspects of your business concept: Features, price and service. Ask consumers how likely they would be to try or purchase the new business concept as it is described. Use a scale such as “very likely,” “somewhat likely,” “not at all,” “somewhat unlikely” and “very unlikely” when asking about purchase intent.
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