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Some might assume that because businesses are fundamentally designed to make money, they operate apathetically and can’t offer much to social change organizations. However, the push to increase profits often drives innovation, continuous improvement, clarity of purpose and agility. Many of these qualities have been honed and developed over decades into established fields of practice in the business world. The growing interest in social enterprise,” or business driven by social good, has highlighted opportunities for businesses to learn from the social sector. Likewise, social change organizations can benefit a great deal from the tools of the private sector. In fact, when you think of your collective impact initiative as a startup,” and community members as customers,” you might begin to notice that the largest difference, besides the mission, is language.

How will you compete? What will be your business edge? How can you create a winning business model with an advantage? Like the Grateful Dead, the secret is to find a niche where you can be not necessarily the best but the only. Find out what everyone else is doing and then do something different. Your competitive advantage can be based on a unique skill, intellectual advantage, or by selling at an unusual time or location. The alternative to uniqueness is to be ordinary, and sell the same product at the same price as everyone else, making minimal profits if any at all.

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