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Overall, that’s one of the huge benefits of thinking about The Bob Adams Top 10 Insanely Critical Business Concepts—it can help spur you and your team to do that deep thinking about basic aspects of your business that perhaps you didn’t go into deep enough before. Cloetta, founded in 1862, is a leading confectionery company in the Nordic region and The Netherlands. Cloetta is manufacturing and marketing confectionery, chocolate products, nuts, pastilles, chewing gum and pick & mix concepts. In total, Cloetta products are sold in more than 50 markets worldwide.
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